Archive for the ‘ Yield Management ’ Category
Establishing a Yield Management Program: Know your numbers – trying yield management without an effective system is a catastrophe •Know how many units you have of each rate type and size •Know your average occupancy rates from the past and avg. ADR •Know where your current bookings are falling and in [ READ MORE ]
HARDEST LESSON LEARNED 22% decline in YTD ADR when I went to all-inclusive rates – killer for owner relations 60% decline in ability to book revenue through OTA’s and Third Party Wholesalers at rack rate (Important to understand that rack rate with all-inclusive is significantly higher than hotel rates, while rack rate with fees [ READ MORE ]
