Archive for the ‘ Marketing Plan ’ Category
The goal of having a successful website is to ensure that your company generates online sales. The Vacation Rental industry has more complex goals with a website – mix individual homeowner’s and their expectations into the mix and you have two sets of objectives: ranking on keywords that will generate bookings/revenue and ranking on keywords [ READ MORE ]
I vividly remember the moment I figured this out – I was sipping my Grande Skinny Vanilla Starbucks Latte trying to figure out how to deal with the latest search engine algorithym change when it hit me: Google employees are not jerks sitting around thinking up ways to make our life miserable every six weeks [ READ MORE ]
Step One: Actually devise a plan. I’m not kidding. I know I push being spontaneous, but this blind gorilla marketing approach that our industry is known for is absolutely irresponsible! Do you KNOW how much money you will save by actually laying out your plan, looking at the year as a whole and comparing results [ READ MORE ]
Cutting back on your marketing budget does not mean that you have to limit your exposure! All of the traditional media outlets are now providing email newsletter sponsorships – and you can ask for geo targeting so that you can make each of your dollars more efficient and really grab the attention of the right [ READ MORE ]
